Calvin Klein is actually gambling on sexting and Tinder to assist supply next iteration of the #mycalvins promotion
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NEW YORK – Calvin Klein are wagering on sexting and Tinder to help power another version of the #mycalvins strategy.
“Hahah a light threesome never ever harm anyone O O O” checks out the corresponding text message container alongside among five Calvin Klein Jeans venture photographs, a gritty black-and-white photo of two females lounging beside a shirtless people, built to appear to be it absolutely was shot times before participating in the suggested act. Another image portrays a woman in an unbarred partnership that will be texting with a possible hookup, ensuring him that the girl date try “cool” along with her creating whatever she wants (it’s unclear which paramour she’s envisioned with).
“Our earlier campaigns currently considerably image-driven which people was about beginning a discussion through provocation,” Melisa Goldie, Calvin Klein Inc. head marketing and advertising officer, told WWD concerning subsequent period of #mycalvins campaign that strikes these days. Read More